Core Values
Our values govern our behaviour towards our patients and our work colleagues and ensure you are treated the way we would want to be.
INTEGRITY
We will be ethical and always act with honesty. We will say what we mean and mean what we say.
TRANSPARENT BUSINESS PROCESS
Our patients will always know what to expect from us – from treatment to be provided to financial arrangements to how they will be treated long term.
ABOVE ALL HEALTH
We believe in the vital importance of having a healthy mouth. We will strive to provide this whilst maintaining or improving the appearance of our patients.
CONTINUAL TRAINING AND INNOVATION
We will participate in life-long learning and innovation to provide our patients with the best service possible.
GENTLE, PERSONALISED CARE
We respect the individuality of all our patients and realise we all need to be treated uniquely. Patients can expect us to be gentle as an alternative approach is totally unnecessary!
OBLIGED TO ACT IN GOOD FAITH
We see ourselves as our patients most trusted advisors. We will loyally give our honest opinions, judgements and best advice to ensure long term health and the required outcomes.
OPEN COMMUNICATION
We will communicate with our patients continuously and frequently.
PROVIDE VALUE
Our patients realise that providing value is not about providing the cheapest service as this often goes hand in hand with poor service, painful service, uncaring service and unthoughtful service. We believe in providing more than what would normally be expected as a way of having value ‘built – in’.
QUALITY
We use the best working practices, the best materials available and the best systems to achieve the best long-term solution for our patients – even if patient doesn't know or care!
